Every business has one. Work that should happen automatically but doesn't. Hours spent on things a system could handle. Revenue that slips through because no one followed up in time. We call it the Operator Gap, and closing it is what we do.
The Operator Gap is the distance between what your business is capable of and what actually gets done consistently. It's not a people problem. Your team is doing their best. It's a systems problem.
Somewhere in your day, there is work that requires a human to initiate it, remember to do it, and execute it the same way every time. That's the gap. And every hour it stays open, it's costing you something.
A new patient calls a dental office on a Friday afternoon. The front desk is slammed. Nobody follows up until Monday. By then they've booked somewhere else, and nobody on your team even knows it happened.
A plumber wraps up a job and the customer is happy. Nobody sends a review request, nobody schedules the annual maintenance follow-up, nobody checks if they need anything else. That customer had three neighbors who needed the same work done.
A car lot gets 12 internet leads over the weekend. Monday morning the sales manager sends the same copy-paste email to all of them at 9am. Half don't respond. There's no way to know which ones already bought somewhere else and which ones just needed a faster reply on Saturday.
A manufacturer gets a new purchase order by email. Someone manually keys it into the ERP. Then copies the line items into the scheduling sheet. Then emails the floor supervisor. Then updates the customer in a separate system with an estimated ship date. Four people touch information that didn't change once. When something gets transposed or a step gets skipped, nobody knows until the order is late or wrong. By then the customer is already on the phone.
We start with your business, not AI
One conversation about how things actually run. Where your time goes, where leads fall off, where consistency breaks down. That tells us where the gap is.
We identify what's worth fixing
Not everything should be automated. We look for workflows where a system creates an outsized return on your time or revenue. If we don't find one worth building, we'll tell you before you spend a dollar.
We build it around how you work
The systems connect to what you already use. Your team doesn't change how they work. You don't learn new software. The repetitive work just stops requiring a person to do it.
We stay accountable to the outcome
Everything runs on a monthly retainer. As your business changes, the systems change with it. One person responsible for the result, not a project that ends when the invoice clears.
We only build it
if it solves a real problem. Every engagement starts with a conversation about your business, not a pitch about AI.
Scope first
always, on every engagement. Retainer or project, nothing gets built until there's a written scope and a clear problem to solve.
We work locally
in the Rockford region. In-person conversations, not ticket queues. That's intentional.
For businesses that want a long-term partner
We assess, build, and stay on. As your business evolves, the systems evolve with it. One monthly fee, one person accountable to the outcome.
Best fit for businesses with multiple workflows to address or those who want a dedicated partner for the long term.
For defined problems that need a custom build
Got a specific problem and a clear picture of what solving it looks like? We scope it, price it, build it, and hand it off cleanly. That includes custom applications built for your specific workflow.
Anything outside the agreed scope is a separate conversation. No surprises in either direction. Retainer support available after delivery if needed.
You run a local business with real workflows
Dealerships, contractors, medical practices, law offices, service businesses. If there are repetitive workflows and people spending time on things a system could handle, there is usually something worth building.
You already sense where the gap is
You don't need to understand AI. You just need to recognize that something is costing you time or money it shouldn't. We can take it from there.
You want a long-term partner
Not a vendor, not a freelancer. Someone who understands your business well enough to improve it over time, and who you can call when something changes.
You have a specific problem and want a one-time build
We're open to scoped project work on a case-by-case basis, including custom applications. The requirement is a clearly defined problem and a written scope before anything starts. If that fits, reach out.
My name is Justin Mathis. I started Riverview Systems because I kept seeing the same gap, in every industry, at every company size. The people who could build AI systems had never sat across from a business owner. The people who understood how businesses actually work couldn't build anything.
I spent a decade as a trusted advisor across some of the biggest names in D2C Retail, Technology, Manufacturing, and more. From owner-operated local businesses to global enterprise accounts. In each case, the job was the same: understand what's actually broken, earn the trust of the people responsible for fixing it, and deliver on what I promised.
I'm based near South Beloit, IL. I work with businesses in the Rockford region. Most of it starts with a conversation and a handshake.
Industries served as a trusted advisor
Retail · Education · Technology · Manufacturing · Industrial Automation · Customer Experience · Healthcare · Financial Services · Automotive · Professional Services
Background
10+ years advising across B2B sales and CX
Former Employers
Zendesk, Gladly Software
Entity
Riverview Systems LLC, Illinois
Service Area
South Beloit and Rockford, IL
One conversation. No pitch deck. If there's something worth building in your business, we'll find it. If there isn't, you'll hear that too.
Email JustinWebsite
Service Area
South Beloit and Rockford, IL region
Engagement Model
Monthly retainer. Assessment, build, and ongoing support.